ABOUT HR DESIGN LAB
Strategic. Fractional. Human-Centered.
Founded by Rose Law and based in Woodbury, Minnesota, HR Design Lab delivers fractional HR services to small and mid-sized businesses that want the impact of an HR leader—without the full-time cost.
With over a decade of hands-on experience building HR functions from the ground up, Rose partners with clients as both strategist and implementer.
Her approach blends empathy with execution—turning HR from a reactive function into a proactive business driver.
Meet Rose Law
HR Technology Consultant & Founder of HR Design LabBefore launching HR Design Lab, Rose spent more than ten years leading complex HRIS and HCM rollouts across industries — including construction, manufacturing, professional services, and start-ups. Her experience spans end-to-end project implementation, system administration, user training, and process optimization.
Through that work, she saw a consistent gap: while organizations invested heavily in technology, they often underestimated the human element — the need for structured, clear, and supportive user education. HR Design Lab was born out of that insight.
Our Mission
Design innovative HR solutions that transform how small and medium-sized businesses approach their people challenges.
Our Vision
Be the strategic HR partner that growing businesses can’t afford to be without.
What Makes Us Different
Embedded Partnership: We operate as part of your team, not outside of it.
Scalable Engagement: Flexible hours and terms that evolve with your business.
Design-Thinking Approach: Practical, actionable strategies built for small-business realities.
Proven Expertise: 10 + years building HR departments, improving compliance, and driving engagement.
We recently worked with HR Design Lab to update our Employee Handbook to ensure compliance with the latest federal and state employment laws, and the experience was outstanding. From start to finish, she demonstrated deep expertise in HR policy, clear communication, and a true commitment to helping our company stay compliant and protected. Rose took time to understand our business, explain complex legal requirements in simple terms, and provide practical, tailored recommendations that fit our culture and needs. The final handbook is thorough, well-organized, and much easier for our team to reference. If your organization needs HR guidance -- especially around handbook updates or compliance with ever-changing regulations -- you will be well supported with HR Design Labs. Lori L. Business Owner
* * * * * (5-stars)
CORE VALUES
Clarity
Simplifying complex systems through clear, actionable training.
Empowerment
Building confidence in HR professionals and end-users alike.
Sustainablity
Creating training programs that scale with your growth.
Great HR design turns people operations into business advantage.
Practical. Personalized. Proven.
Every organization has unique needs, systems, and challenges. That’s why HR Design Lab’s programs are never one-size-fits-all. We tailor each engagement to your team’s goals, providing hands-on training, implementation planning, and post-go-live optimization designed for real-world success.
Our flexible delivery options — including live virtual sessions, on-site programs, and self-paced materials — make it easy for teams of all sizes to engage and learn effectively.
Let’s Build Your HR Function for Growth
Connect with Rose to explore how fractional HR can bring clarity, compliance, and confidence to your organization.